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AdEx Archive

A collection of 5 posts

AdEx in 2024: Setting the Stage for the Next Big Leap

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AdEx in 2024: Setting the Stage for the Next Big Leap

Explore the key milestones AdEx achieved in 2024, including the relaunch of the AdEx platform, the development of cutting-edge technology, hosting three impactful Web3 marketing events, updating our staking portal, and making significant progress in strengthening the AdEx ecosystem.

Dec 6, 2024 6 min read

AdEx vs. Stremio case study

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Case Study: AdEx and Stremio

This case study examines Stremio's A/B testing of its redesigned homepage using AdEx ad campaigns. By comparing two variations with different CTA button sizes and colors, the study demonstrates how subtle design changes can significantly impact conversion rates.

Aug 14, 2024 3 min read

AdEx announces the integration of Epom's SSP

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AdEx Partners with Epom SSP

AdEx and Epom's strategic alliance marks a new era in Web3 advertising, bringing together the best of Web2 and Web3 advertising technologies.

Feb 7, 2024 2 min read

AdEx roadmap for 2024

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AdEx 2024 Roadmap

The AdEx's 2024 roadmap outlines major milestones, including the launch of the new AdEx platform, AI-powered campaign optimization R&D, introducing Zero-knowledge privacy-preserving targeting engine, enhanced ADX staking, and the formation of key partnerships.

Dec 20, 2023 5 min read

Case study: AdEx and Stremio

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Case study: AdEx and Stremio

Media platform Stremio, with 14M+ users, integrated AdEx banner ads, leading to enhanced user experience and increased ad revenue. This partnership resulted in around 135M sessions in 2020.

Mar 30, 2021 2 min read