The AdEx Blog

Insights

Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences

Discover the importance of connecting with untapped user audiences for Web3 projects and learn more about how AdEx is addressing the ad limitations imposed by conventional platforms like Facebook and Google.

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Sep 26, 2023 4 min read

Insights

How Does AdEx Leverage Account Abstraction

In this article, we will look at how we are using Account Abstraction in AdEx - an advertising network bridging Web2 customers to Web3.

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Sep 12, 2023 3 min read

Product Updates

The Strategic Repositioning of AdEx: A Spotlight on Advertisers

Within this article, we will explore the strategic decision we've made to transition into a demand-side platform (DSP) and delve into the various transformations accompanying this decision.

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Aug 29, 2023 4 min read

Insights

AdEx: A Journey into the Origins and Evolution of a Web3 Advertising Platform

In this article we will look into the story of how AdEx came to be and what the future holds.

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Aug 14, 2023 4 min read

Product Updates Featured

AdEx Rebranded: Fresh New Look, Dedicated Website!

We are proud to announce that the new AdEx dedicated website is here: with a new logo and a fresh look! Check it out now.

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Aug 2, 2023 3 min read

Product Updates Featured

ADX Staking Proposal: Extending Rewards and Token Burn Approved

With the latest governance vote, the AdEx community has decided to extend staking rewards distribution by burning 2 million tokens from the treasury and halving the staking rewards.

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Jul 28, 2023 2 min read

Governance

Governance proposal: Extend the ADX staking rewards distribution

ADX has reached its maximum supply cap of 150 million tokens so now it is time decide the future of the ADX staking rewards distribution in our latest governance vote.

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Jul 11, 2023 2 min read

Governance

Ambire AdEx governance proposal: Revert to AdEx and separate the two websites

Ambire AdEx proposes a governance vote to revert back to the name AdEx and separate it from the Ambire Wallet website. This proposal aims to clarify the distinct user bases of Ambire Wallet and Ambire AdEx, providing a tailored communication strategy for each.

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May 31, 2023 2 min read

Product Updates Featured

Ambire AdEx 2023 Roadmap

Ambire AdEx outlines its 2023 roadmap, focusing on streamlining web3 display advertising. The plan includes a shift towards an advertiser-focused marketplace, a dedicated solution for running OpenRTB auctions on public validators, and a focus on advertising web3 products and brands.

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Jan 26, 2023 3 min read

Governance

Ambire AdEx Governance Vote: New Stablecoins as Payment Options

Ambire AdEx is holding a governance vote to introduce new stablecoins (USDC, USDT, and BUSD) as payment options. This move, sparked by user demand, aims to increase platform flexibility and engagement.

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Oct 21, 2022 2 min read

Governance

AdEx Governance Vote: Halving Staking Rewards

AdEx is holding a governance vote on halving ADX staking rewards. This decision could extend the staking period and impact the ADX price stability. Learn about the vote and its implications for our platform.

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Jun 16, 2022 1 min read

Partnerships

$ADX Listed on Kraken

ADX, the native token of Ambire AdEx, has been listed on Kraken, a leading global crypto exchange. This article provides details about this listing and the utility of the ADX token.

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Jun 8, 2022 1 min read

Product Updates

$ADX-LOYALTY Pool Retires: What Does This Mean for $ADX Staking and Why It is Good News

he ADX Loyalty Pool has retired, marking a shift in focus to the Tom Staking Pool. This change is beneficial for the ADX community, as it sustains a good APY for stakers and increases the trustworthiness of the Tom validator on the AdEx platform.

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Mar 18, 2022 3 min read

Case Studies

Case study: AdEx and Exolix

Exolix, an anonymous crypto exchange, saw a 5% traffic increase and customer base growth after partnering with AdEx for display advertising, tailoring campaigns to attract their desired audience.

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Sep 9, 2021 2 min read

Partnerships

ADX Now Available for Staking on PancakeSwap

ADX tokens can now be staked on PancakeSwap. This article explains how this development expands the utility of ADX and provides a guide on how to participate.

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Jun 28, 2021 2 min read

Partnerships

We are teaming up with Enzyme Finance to Bring Advertising and DeFi Together

AdEx is partnering with Enzyme Finance, bringing together advertising and DeFi. This collaboration will make decentralized finance more accessible and promote our ad network to a wider audience.

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Jun 17, 2021 1 min read

Partnerships

ADX Now Available for Borrowing and Lending on Yield Credit

ADX tokens can now be borrowed and lent on Yield Credit. This article explains how this development expands the utility of ADX.

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Jun 16, 2021 1 min read

Product Updates

AdEx Wallet and the Next Frontier

This article introduces the AdEx Wallet and discusses our plans for the future. Learn about the innovations we're bringing to the AdEx platform.

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Jun 9, 2021 3 min read