The AdEx Blog

Events

Web3 Marketers Summit at Devcon7 SEA: Recap

AdEx hosted its fourth marketing-focused event at Devcon7 SEA—the Web3 Marketers Summit. Discover how the summit unfolded, explore the engaging talks, and dive into the key takeaways from the discussions.

Read more

Nov 21, 2024 6 min read

Events

AdEx is Organising a Web3 Marketers Summit at Devcon7 SEA

AdEx is hosting an exciting half-day summit focused on Web3 marketing, packed with expert insights, actionable takeaways, and great networking opportunities. Don’t miss the Web3 Marketers Summit on November 11, 2024, at the stunning Oriental Residence in Bangkok, right in the heart of Devcon week!

Read more

Nov 6, 2024 7 min read

Learn

Creating the Best Campaign Creatives for Display Ads: Planning and Copywriting

This article covers the essential elements of planning and copywriting for display ad creatives, ensuring your messaging is clear, compelling, and aligned with campaign goals. Learn how to craft ads that effectively drive results.

Read more

Oct 16, 2024 7 min read

Product Updates

How to Optimize Ad Campaigns on AdEx

In this article we explore how advertisers can leverage key metrics like impressions, CTR, and conversion rates to refine their strategies on the AdEx platform. We provide insights into the significance of audience analysis, ad placement optimization, and real-time performance tracking.

Read more

Oct 2, 2024 5 min read

Product Updates

ADX Staking: Everything You Need to Know

Learn all you need to know about ADX staking in this guide: what it is, how it started, what benefits it has and more!

Read more

Sep 18, 2024 5 min read

Product Updates

AdEx Development Update August 2024

Discover what AdEx has been focusing on since the launch of its ad platform in June 2024, including the enhancement of both front-end and back-end systems, onboarding of new clients, and exploring opportunities in the AI space.

Read more

Aug 28, 2024 3 min read

Case Studies

Case Study: AdEx and Stremio

This case study examines Stremio's A/B testing of its redesigned homepage using AdEx ad campaigns. By comparing two variations with different CTA button sizes and colors, the study demonstrates how subtle design changes can significantly impact conversion rates.

Read more

Aug 14, 2024 3 min read

Product Updates

AdEx Staking Portal Gets a New Look

The AdEx Staking Portal, a cornerstone of the AdEx ecosystem, has received a fresh new look, and we're thrilled to share it with you! This redesign goes beyond aesthetics, reflecting our commitment to improving user experience and ensuring our services are smoother and more user-friendly.

Read more

Aug 5, 2024 3 min read

Case Studies

Case Study: AdEx and BitStarz

This case study examines the BitStarz ad campaign, highlighting its strategy and results in targeting the gaming and entertainment industries. The campaign achieved high engagement rates and demonstrated AdEx's effectiveness in providing advertising opportunities for the gambling sector.

Read more

Jul 26, 2024 2 min read

Case Studies

Case Study: AdEx and CEX.IO

In this case study, we analyze the display ad campaign for CEX.IO and cover the approach and outcomes of targeting personal finance and investment sectors. With a 2000 USDC budget, the campaign achieved high engagement rates and demonstrated the cost-effectiveness of in-app advertising.

Read more

Jul 17, 2024 2 min read

Events

EthCC Web3 Marketers Brunch by AdEx: Recap

Check out some photos and tweets about our most recent event - a brunch we held in Brussels during EthCC, especially for Web3 marketers!

Read more

Jul 11, 2024 2 min read

Promotions

Get 30% Cashback on Your Advertising Budget with AdEx

To celebrate the launch of AdEx, we are offering a 30% cashback to advertisers for a limited time.

Read more

Jul 4, 2024 2 min read

Product Updates Featured

The New AdEx Platform is Live!

The much-anticipated official relaunch of AdEx is here, marking a significant milestone in revolutionizing digital advertising. This update introduces new features to deliver a robust, efficient, and transparent experience for Web3 advertisers.

Read more

Jun 27, 2024 4 min read

Events

EthCC Web3 Marketers Brunch by AdEx

After successful events in Istanbul and Berlin, AdEx heads to EthCC Brussels. Don't miss our brunch and panel on creative Web3 marketing with leading experts.

Read more

Jun 19, 2024 4 min read

Product Updates

Development Update June 2024

The highly anticipated AdEx launch is coming in just a few weeks, and while we prepare for it, we are very excited to share our most recent development updates.

Read more

Jun 5, 2024 3 min read

Events

AdEx at DappCon Berlin: Recap

The AdEx team attended DappCon24 and hosted a Web3 marketers drinks & meet up event - find out more about what we did while in Berlin in May 2024.

Read more

May 30, 2024 3 min read

Insights

AI's Transformative Role in the Digital Ad Space

A look at the impact of artificial intelligence on digital advertising, including its role in refining targeting strategies and preventing fraud to enhance campaign effectiveness and efficiency.

Read more

May 22, 2024 3 min read

Product Updates

Improve Campaign Performance with AdEx AI-Generated Ad Creatives

In this article, we look at how AdEx AI-generated ad creatives can improve campaign performance.

Read more

May 16, 2024 3 min read