The AdEx Blog

The wait is over - the new AdEX platform is available to Web3 advertisers

Featured

The New AdEx Platform is Live!

The much-anticipated official relaunch of AdEx is here, marking a significant milestone in revolutionizing digital advertising. This update introduces new features to deliver a robust, efficient, and transparent experience for Web3 advertisers.

Jun 27, 2024 4 min read

AdEx announces AI features on its platform

Featured

AdEx Embracing AI to Elevate Digital Web3 Advertising

Examine how AdEx intends to incorporate and leverage AI for campaign optimization to advance digital advertising to new heights.

Apr 9, 2024 2 min read

Adex announces AdEx ZK, a zero-knowledge targeting engine poised to revolutionize digital advertisin

Featured

AdEx Introduces a Zero Knowledge Targeting Engine

AdEx announces a zero-knowledge targeting engine that is pivotal in the AdEx platform. Addressing concerns about user privacy, reliance on cookies, and lack of user engagement, AdEx ZK is a comprehensive solution to key challenges in the digital advertising landscape.

Jan 23, 2024 2 min read

Campaign optimization guide

Product Updates

How to Optimize Ad Campaigns on AdEx

In this article we explore how advertisers can leverage key metrics like impressions, CTR, and conversion rates to refine their strategies on the AdEx platform. We provide insights into the significance of audience analysis, ad placement optimization, and real-time performance tracking.

Oct 2, 2024 5 min read

ADX staking explained

Product Updates

ADX Staking: Everything You Need to Know

Learn all you need to know about ADX staking in this guide: what it is, how it started, what benefits it has and more!

Sep 18, 2024 5 min read

AdEx dev update august 2024

Product Updates

AdEx Development Update August 2024

Discover what AdEx has been focusing on since the launch of its ad platform in June 2024, including the enhancement of both front-end and back-end systems, onboarding of new clients, and exploring opportunities in the AI space.

Aug 28, 2024 3 min read

AdEx vs. Stremio case study

Case Studies

Case Study: AdEx and Stremio

This case study examines Stremio's A/B testing of its redesigned homepage using AdEx ad campaigns. By comparing two variations with different CTA button sizes and colors, the study demonstrates how subtle design changes can significantly impact conversion rates.

Aug 14, 2024 3 min read

AdEx Staking Portal has a new fresh look

Product Updates

AdEx Staking Portal Gets a New Look

The AdEx Staking Portal, a cornerstone of the AdEx ecosystem, has received a fresh new look, and we're thrilled to share it with you! This redesign goes beyond aesthetics, reflecting our commitment to improving user experience and ensuring our services are smoother and more user-friendly.

Aug 5, 2024 3 min read

AdEx and BitStarz case study

Case Studies

Case Study: AdEx and BitStarz

This case study examines the BitStarz ad campaign, highlighting its strategy and results in targeting the gaming and entertainment industries. The campaign achieved high engagement rates and demonstrated AdEx's effectiveness in providing advertising opportunities for the gambling sector.

Jul 26, 2024 2 min read

AdEx and CEX.IO case study

Case Studies

Case Study: AdEx and CEX.IO

In this case study, we analyze the display ad campaign for CEX.IO and cover the approach and outcomes of targeting personal finance and investment sectors. With a 2000 USDC budget, the campaign achieved high engagement rates and demonstrated the cost-effectiveness of in-app advertising.

Jul 17, 2024 2 min read

EthCC Web3 Marketers Brunch by AdEx: Recap

Events

EthCC Web3 Marketers Brunch by AdEx: Recap

Check out some photos and tweets about our most recent event - a brunch we held in Brussels during EthCC, especially for Web3 marketers!

Jul 11, 2024 2 min read

AdEx 30% cashback offer

Promotions

Get 30% Cashback on Your Advertising Budget with AdEx

To celebrate the launch of AdEx, we are offering a 30% cashback to advertisers for a limited time.

Jul 4, 2024 2 min read

The wait is over - the new AdEX platform is available to Web3 advertisers

Product Updates Featured

The New AdEx Platform is Live!

The much-anticipated official relaunch of AdEx is here, marking a significant milestone in revolutionizing digital advertising. This update introduces new features to deliver a robust, efficient, and transparent experience for Web3 advertisers.

Jun 27, 2024 4 min read

EthCC Web3 Marketers Brunch by AdEx in Brussels

Events

EthCC Web3 Marketers Brunch by AdEx

After successful events in Istanbul and Berlin, AdEx heads to EthCC Brussels. Don't miss our brunch and panel on creative Web3 marketing with leading experts.

Jun 19, 2024 4 min read

The Q2 2024 Development update is here

Product Updates

Development Update June 2024

The highly anticipated AdEx launch is coming in just a few weeks, and while we prepare for it, we are very excited to share our most recent development updates.

Jun 5, 2024 3 min read

Check out what the team was up to during DappCon in Berlin

Events

AdEx at DappCon Berlin: Recap

The AdEx team attended DappCon24 and hosted a Web3 marketers drinks & meet up event - find out more about what we did while in Berlin in May 2024.

May 30, 2024 3 min read

AI's role in digital advertising

Insights

AI's Transformative Role in the Digital Ad Space

A look at the impact of artificial intelligence on digital advertising, including its role in refining targeting strategies and preventing fraud to enhance campaign effectiveness and efficiency.

May 22, 2024 3 min read

AdEx AI-generated ad creatives

Product Updates

Improve Campaign Performance with AdEx AI-Generated Ad Creatives

In this article, we look at how AdEx AI-generated ad creatives can improve campaign performance.

May 16, 2024 3 min read

AdEx utilizing AI to prevent ad fraud

Product Updates

How AI Helps Prevent Ad Fraud at AdEx

Find out how AdEx is already preventing ad fraud and how implementing AI can enhance this even more!

May 9, 2024 3 min read

AdEx alpha version annoucement

Product Updates

AdEx Alpha Unveiled: Setting the Stage for AI-enabled Advertising

AdEx Alpha debuts, setting a foundation for AI-enabled advertising with enhanced account management, streamlined campaign creation, and precise analytics.

Apr 30, 2024 5 min read

AdEx AI targeting and budget optimization

Product Updates

Optimizing Targeting and Budget Allocation with AI

Learn how we plan to harness the full power of AI specifically to optimize targeting and budget allocation for the AdEx ad platform.

Apr 23, 2024 3 min read