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What is AdEx

AdEx is a blockchain-based ad exchange aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.

AdEx is completely transparent and built on top of Ethereum smart contracts.

We believe we can empower advertisers and publishers with a platform that is secure, transparent and beneficial for all the parties involved in the process, consumers included.

Features

Crystal-clear
detailed reporting
Available
for all browsers
Focused on
user privacy
Regulated by
the end users

How It works

The AdEx Network has several layers: the first one is the ad exchange, which is built on Ethereum smart contracts with a few solutions for a quicker layer on top of that (or side-by-side) being experimented upon. The ad exchange is built in a way to facilitate the entire relationship between publishers, advertisers and end users, therefore replacing the usual network of multiple exchanges, SSPs and DSPs and all the complexity, inaccurancy and inefficiency that comes with it.

On top of the exchange, we are building dapps for the publisher portal, advertiser portal and the AdEx profile (for end users). Dapps are distributed applications that connect to the Ethereum blockchain and interact with it, but typically with a user-friendly user interface. All of those dapps will be browser-based and easily accessible online, hosted by AdEx - but since they're interacting with the blockchain directly, anyone can run their own instance of those dapps if they want to.

Key Dates

  • Dec 12 2016

    AdEx first announced

  • Jun 30

    ADX creation event starts

  • July 30

    ADX creation event ends

  • Jan 30 2018

    Beta released

Partners

BITMAIN Technologies is one of the most recognizable and most valuable bitcoin company. The company supplies high-quality, efficient computing chips, and it's main focus is the production of bitcoin miners based on the Bitmain's ASIC chip.
WINGS is a software platform designed to promote new open, decentralized technology architecture. By using the WINGS DAO organizations are empowered by efficient decision making and decentralized governance.
Stremio is a semi-open source video entertainment platform designed to source and deliver any type of video content within the same software app. Since it's launch in 2015, Stremio was downloaded by more than 4 million people.
Fintech Blockchain Group, or FBG, is one of the largest crypto hedge funds and venture capital funds in China. The company has invested in projects like WINGS, Bancor, Coindash, Aeternity and others.

Team

From the creators of Stremio with a solid team, backed
and advised by Wings and Bitmain Tech.

Ivo Georgiev
CO-FOUNDER
Ivo has extensive experience as a software engineer with a particular interest in the video-on-demand industry. Since 2012, he has been heading Stremio, a video entertainment startup. Well-versed in cryptography and crypto currencies.
Dimo Stoyanov
CO-FOUNDER
Dimo comes from a background in UX and UI design, and front-end development. Together with Ivo Georgiev, he runs the VoD entertainment hub Stremio. Dimo is experienced in project management, product design, and brand strategy.
Vanina Ivanova
MARKETING & AD TECH
Vanina has more than 12 years of experience in advertising, and online marketing, as well as in ad tech. She has ran and managed huge digital marketing projects in the fintech industry, and has been a part of the team of a major cloud storage provider.
Shteryana Shopova
SECURITY EXPERT
Shteryana is a well-seasoned software engineer and software architect. Throughout her career, she gained noteworthy experience in cybersecurity. For the past 10 years, Shteryana has been contributing to the FreeBSD project as a committer.
Alexandru Branza
DEVELOPER
Alexandru is a software / web developer with more then 8 years of experience specializing in: video players, p2p, blockchains and web services. A strong believer and contributor to open source communities and part of the Stremio Team.
Ivo Paunov
DEVELOPER
Ivo is a software developer with experience in the following fields: mobile and web development, and Javascript. He is part of the Stremio team and helps develop the company’s video entertainment hub.
Allesya Ivanova
GRAPHIC DESIGNER
Allesya is a creative graphic designer who has been contributing to the Stremio project where she is responsible for UI and UX. She holds educational degrees in graphic and product design and has more than 10 years of experience behind her back.
Jihan Wu
STRATEGY ADVISOR
Jihan is one of the founders of BITMAIN Technologies, one of the most recognized and valuable bitcoin mining hardware provider. Wu is a supporter of Bitcoin Unlimited, a solution to solve bitcoin’s scalability issue.
Stas Oskin
TECH ADVISOR
Stas has over 10 years of experience in engineering, development and management of software, cloud, healthcare, cryptocurrency, social products and services. He is an entrepreneur, crypto-enthusiast and a life hacker.
Sebastian Stupurac
STRATEGY ADVISOR
Sebastian is an entrepreneur, visionary and a husband. He’s a big believer in crypto and blockchain technology, in which he has been involved since 2013. Sebastian has vast experience in information systems and product management.
Lior Zysman
LEGAL ADVISOR
Lior is a corporate lawyer advising startups and investors on crowdfunding and cryptocurrencies, and working on decentralized autonomous non-profit organizations (Runner-up at Consensus 2016 Hackathon with a Charity DAO).
Guy Corem
STRATEGY ADVISOR
Guy has a versatile professional experience - he has worked for major companies like Intel, Boxee and Voltaire. Along with that, he has background in funding startups, cybersecurity and cryptocurrencies/bitcoin.
Dominik Zynis
MARKETING ADVISOR
Dominik has been involved in the cryptocurrency scene since 2012. His background includes top sales rep for Oracle Corp., cofounder of State Software known for discovering JSON, and Head of Comm's & Bizdev at Mastercoin (Omni) Foundation. He leads PR and comm's at WINGS Foundation.
Nikola Stojanow
BIZDEV ADVISOR
Nikola is a Business Development executive with experience in Germany, Eastern Europe, MENA and Asia Pacific. During the past 10 years, he has developed and consulted a number of international projects, including the Aeternity blockchain platform.
Vladislav Dramaliev
COMMUNITY ADVISOR
Vladislav is a digital marketing analyst & Bitcoin entrepreneur. He is the founder of BitHope.org, CryptoCrowd.org and the Bitcoin/Blockchain meetup in Sofia, Bulgaria. Vladislav is also co-founder of the Bulgarian Bitcoin Association.
Vincent Zhou
Strategy Advisor - China
Vincent is the general manager and founding partner of Fintech Blockchain Group. He has a successful career in high tech and blockchain companies, and is considered to be one of the most influential blockchain venture capitalists in China.
Richard Titus
Strategy Advisor
Richard is a serial entrepreneur with a passion for the Internet, technology and media. A longtime holder of crypto, he has been acting as strategic advisor to a number of blockchain projects, including po.et, HIVE, and now AdEx.

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