Open-source, transparent & fraud-proof display advertising
AdEx is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy.
The AdEx platform is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange. We introduce real-time reporting for both parties and enable payments per impression with no withdrawal threshold for publishers.
Moreover, AdEx Network is built with full respect towards end users’ data - we don’t store any.
Advertising made simpler
Register with 5 clicks
The AdEx platform is so easy to use, there’s no need for paying third party operators. No matter if you are an advertiser or a publisher, setting up campaigns and selling your ad inventory is so easy, even a kid can do it.
We empower a free and self-governed ad market with no centralised restrictions on what can and can't be advertised.
Track your ads or ad property in every single moment and reduce the risk of ad fraud and false reporting.
Okay, a lot more under the hood:
The technology behind AdEx
Advertisers, Publishers and Real People - nothing less, nothing more
We created AdEx because we realized that the ad tech industry failed to offer truly open source, transparent and fraud-proof ad networks. We decided to challenge the status quo. First, we connected advertisers and publishers directly, dropping the need for most intermediaries. Then we added real-time reporting, dramatically reducing the ability for any side to report wrong data to others for their own financial gain.
We value the privacy of individuals and AdEx has been designed with that in mind. No end user data will ever be uploaded to AdEx servers and paired with data from other sources.
Scaling transaction volume is not an issue for AdEx Network thanks to our payment channels solution which allows small payments for each individual impression - a unique benefit for advertisers and publishers on the platform.
Crypto volatility solved
The AdEx platform runs using two cryptocurrencies - the ADX token and the DAI stablecoin. Frequent price fluctuations are a concern for using crypto for standard business payments, so we implemented the DAI stablecoin as payment method between advertisers and publishers on the platform. The ADX token is vital for running validator nodes on the AdEx network.
How we built the largest payment channels network on Ethereum
With over 9 million transactions AdEx Network is currently the largest payment channel network on Ethereum. Here`s how we did it... Read More
Devcon| Oct 8 - Oct 11, 2019, Osaka
For another year the AdEx team is going to one of the most interesting Ethereum conferences. Sushi time!...