Open-source, transparent & fraud-proof display advertising
AdEx is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy.
The AdEx platform is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange. We introduce real-time reporting for both parties and enable payments per impression with no withdrawal threshold for publishers.
Moreover, AdEx Network is built with full respect towards end users’ data - we don’t store any.
Advertising made simpler
Register with 5 clicks
The AdEx platform is so easy to use, there’s no need for paying third party operators. No matter if you are an advertiser or a publisher, setting up campaigns and selling your ad inventory is so easy, even a kid can do it.
No censorship
We empower a free and self-governed ad market with no centralised restrictions on what can and can't be advertised.
Real-time reporting
Track your ads or ad property in every single moment and reduce the risk of ad fraud and false reporting.
Advertisers, Publishers and Real People - nothing less, nothing more
We created AdEx because we realized that the ad tech industry failed to offer truly open source, transparent and fraud-proof ad networks. We decided to challenge the status quo. First, we connected advertisers and publishers directly, dropping the need for most intermediaries. Then we added real-time reporting, dramatically reducing the ability for any side to report wrong data to others for their own financial gain.
Audience
We value the privacy of individuals and AdEx has been designed with that in mind. No end user data will ever be uploaded to AdEx servers and paired with data from other sources.
Advertisers
In an easy-to-use, self-serve environment advertisers can choose between the most commonly used display ad formats, submit their creative and start a campaign. Through real-time reporting advertisers are in control of their ads 24/7 and can spot suspicious or low quality traffic before it’s too late.
Publishers
Integrating AdEx into any website or app is super easy and surprisingly fast. Publishers on the AdEx platform see real-time stats about the revenue they’re earning, and are in full control what types of ads are being shown. Our tech empowers publishers to receive instant payments each time an ad has been served on their inventory.
Okay, a lot more under the hood:
The superb technology behind AdEx
The AdEx Protocol
The AdEx platform runs on the Ethereum implementation of an open-source protocol for decentralized digital advertising called the AdEx Protocol. The technology behind AdEx combines traditional peer-to-peer tech, cryptography and blockchain. It is blockchain-agnostic, coin-agnostic and 100% open source.
Payment channels
Scaling transaction volume is not an issue for AdEx Network thanks to our payment channels solution which allows small payments for each individual impression - a unique benefit for advertisers and publishers on the platform.
Crypto volatility solved
The AdEx platform runs using two cryptocurrencies - the ADX token and the DAI stablecoin. Frequent price fluctuations are a concern for using crypto for standard business payments, so we implemented the DAI stablecoin as payment method between advertisers and publishers on the platform. The ADX token is vital for running validator nodes on the AdEx network.
Case study: AdEx and NordVPN
NordVPN shares the results they achieved by running advertising campaigns on AdEx.
AdEx Update — July 18, 2019
Summer is time for vacations and cocktails by the sea? Thanks but no thanks. For Team AdEx, summer is time for improving our platform and protocol, and for bringing in new customers.
Berlin Blockchain Week (Web3 Summit, DappCon, ETHBerlin)
At the end of August, we are heading to Berlin to eat wurst and hack. We are attending the Web3 Summit and DappCon events, and we are also sponsoring the ETHBerlinZwei hackathon.
