Development Update June 2024

The highly anticipated AdEx launch is coming in just a few weeks, and while we prepare for it, we are very excited to share our most recent development updates.

Veselina Yaneva

Jun 5, 2024 • 3 min read

The Q2 2024 Development update is here

The highly anticipated AdEx launch is coming in just a few weeks, and while we prepare for it, we are very excited to share our most recent development updates. Over the past few months, our team has been tirelessly working to build a next-generation demand-side platform (DSP) designed for Web3 advertisers. Our goal is to enable companies & projects to extend their advertising reach beyond the Web3 audience. Here’s a summary of what we’ve accomplished so far and what is still to come.

Alpha version of AdEx: release and testing

At the end of April, we launched an alpha version of the AdEx platform. This release lays the groundwork for AI-enabled advertising, offering enhanced account management, streamlined campaign creation, and precise analytics. Currently, the alpha version is available exclusively for our team, and we are rigorously testing it to ensure robustness and reliability. The most notable improvements we have made after the release are:

Backend performance optimization

We have significantly enhanced our backend performance, achieving a capacity to handle 7x more load than before. This improvement is crucial for the programmatic process, where response speed is vital for winning bids and accessing the right audience.

Improved Statistics

Our team has also focused on upgrading the statistics provided on the platform. Not only are they more detailed, but we've also revamped their presentation to facilitate easier understanding and analysis for our users.

A screenshot of the campaign analytics in AdEx

UI and UX Improvements

Throughout the testing phase, we identified several areas for improvement in the platform's user experience (UX) and user interface (UI). One notable enhancement in the campaign creation process is the decision to allow the use of all available banner sizes, rather than limiting users to a few options. We now take the full supply of banner sizes from our supply-side platforms (SSPs) and offer them to advertisers, while also providing recommendations on the best-performing sizes based on our insights.

Integration of Epom

We integrated Epom SSP, the third SSP so far for AdEx.. This integration aims to provide our advertisers with access to a broader range of audiences. By diversifying the SSPs integrated into AdEx, we can ensure optimal traffic, a goal we plan to further enhance with AI tools in the near future.

Diving into AI for Enhanced Campaign Optimization

We also announced that we have started looking into AI to further boost campaign performance. Our focus is on three main pillars that we believe AI can enhance further: Targeting & Budget Optimization, Ad-Fraud Prevention, and AI-Powered Campaign Creatives Generation. We are currently in the research phase, and we're very excited to start working on integrating AI into the platform processes and taking it to the next level.

On the Marketing Front

In preparation for the AdEx platform launch, we are also ramping up our marketing efforts. Recently, our team participated in Berlin Blockchain Week and hosted a side event for marketers to exchange ideas. We’re also planning another event at EthCC Brussels in July. On top of that, we've been working closely with a PR agency to spread the word about AdEx and our upcoming AI tools integration. To build a dedicated community, we’ve also increased our activity on Twitter and Telegram.

Looking Ahead

We're excited to be nearing the launch of the AdEx platform soon, and we've been working non-stop to create an intuitive, high-performing ad platform that will serve as a gateway to Web2 audiences. Our focus remains on optimization, exploring new technologies such as AI and ZK, and continuously enhancing the user experience. Stay tuned for more exciting updates as we approach our official launch!