The AdEx Blog

Actionable Web3 marketing strategies for 2024

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11 Web3 Marketing Strategies for Success in 2024

AdEx's comprehensive guide to mastering Web3 marketing, highlighting strategies for brand building, user engagement, and leveraging blockchain technology for authentic, impactful brand presence.

Jan 4, 2024 15 min read

AdEx roadmap for 2024

Product Updates Featured

AdEx 2024 Roadmap

The AdEx's 2024 roadmap outlines major milestones, including the launch of the new AdEx platform, AI-powered campaign optimization R&D, introducing Zero-knowledge privacy-preserving targeting engine, enhanced ADX staking, and the formation of key partnerships.

Dec 20, 2023 5 min read

AdEx in 2023: A Year of Evolution

Product Updates

AdEx in 2023: A Year of Evolution

In 2023, AdEx redefined Web3 advertising with strategic moves like becoming a demand-side platform, extending ADX staking rewards, updating the platform's UI, and collaborating with major SSPs to offer diverse ad spaces.

Dec 14, 2023 4 min read

Development Updatе: AdEx v5 Smart Contracts Launch

Product Updates

Development Updatе: AdEx v5 Smart Contracts Launch

As we gear up for the big launch of the AdEx platform in early 2024, we're excited to provide you with our final development update for this year! In the upcoming version, AdEx protocol v5 introduces significant advancements, particularly in smart contracts and utilizing the innovative OUTPACE technology. This development

Dec 6, 2023 3 min read

AdEx in Istanbul recap

Events

AdEx in Istanbul: A Recap

Learn more about the experience of the AdEx team during Binance Blockchain Week and Devconnect Istanbul.

Nov 24, 2023 4 min read

What is Zero-Knowledge Advertising, and Why Should You Care

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What is Zero-Knowledge Advertising, and Why Should You Care

Our latest article delves into Zero-Knowledge advertising, why it is important for you, and how AdEx ZK is pioneering it.

Nov 14, 2023 7 min read

Meet the AdEx team in Istanbul in November 2023 and get exclusive swag

Events

AdEx Goes to Istanbul in November 2023

It’s time for the AdEx team to return to events IRL with a bang! As we prepare to launch AdEx V5, we are excited to meet you in Istanbul and tell you all about the good things happening.

Oct 31, 2023 3 min read

AdEx development update cover image

Product Updates

AdEx Development Update October 2023

Explore the advancements in the AdEx platform development as we transition towards becoming a demand side platform and working with programmatic ads.

Oct 17, 2023 2 min read

Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences

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Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences

Discover the importance of connecting with untapped user audiences for Web3 projects and learn more about how AdEx is addressing the ad limitations imposed by conventional platforms like Facebook and Google.

Sep 26, 2023 4 min read

How Does AdEx Leverage Account Abstraction

Insights

How Does AdEx Leverage Account Abstraction

In this article, we will look at how we are using Account Abstraction in AdEx - an advertising network bridging Web2 customers to Web3.

Sep 12, 2023 3 min read

The Strategic Repositioning of AdEx: A Spotlight on Advertisers

Product Updates

The Strategic Repositioning of AdEx: A Spotlight on Advertisers

Within this article, we will explore the strategic decision we've made to transition into a demand-side platform (DSP) and delve into the various transformations accompanying this decision.

Aug 29, 2023 4 min read

AdEx: A Journey into the Origins and Evolution of a Web3 Advertising Platform

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AdEx: A Journey into the Origins and Evolution of a Web3 Advertising Platform

In this article we will look into the story of how AdEx came to be and what the future holds.

Aug 14, 2023 4 min read

AdEx Rebranded: Fresh New Look, Dedicated Website!

Product Updates

AdEx Rebranded: Fresh New Look, Dedicated Website!

We are proud to announce that the new AdEx dedicated website is here: with a new logo and a fresh look! Check it out now.

Aug 2, 2023 3 min read

ADX Staking Proposal: Extending Rewards and Token Burn Approved

Product Updates

ADX Staking Proposal: Extending Rewards and Token Burn Approved

With the latest governance vote, the AdEx community has decided to extend staking rewards distribution by burning 2 million tokens from the treasury and halving the staking rewards.

Jul 28, 2023 2 min read

Governance Proposal: Extend the ADX Staking Rewards Distribution

Governance

Governance Proposal: Extend the ADX Staking Rewards Distribution

ADX has reached its maximum supply cap of 150 million tokens so now it is time decide the future of the ADX staking rewards distribution in our latest governance vote.

Jul 11, 2023 2 min read

Ambire AdEx Governance Proposal: Revert to AdEx and Separate the Two Websites

Governance

Ambire AdEx Governance Proposal: Revert to AdEx and Separate the Two Websites

Ambire AdEx proposes a governance vote to revert back to the name AdEx and separate it from the Ambire Wallet website. This proposal aims to clarify the distinct user bases of Ambire Wallet and Ambire AdEx, providing a tailored communication strategy for each.

May 31, 2023 2 min read

Ambire AdEx 2023 Roadmap

Product Updates Featured

Ambire AdEx 2023 Roadmap

Ambire AdEx outlines its 2023 roadmap, focusing on streamlining web3 display advertising. The plan includes a shift towards an advertiser-focused marketplace, a dedicated solution for running OpenRTB auctions on public validators, and a focus on advertising web3 products and brands.

Jan 26, 2023 3 min read

Ambire AdEx Governance Vote: New Stablecoins as Payment Options

Governance

Ambire AdEx Governance Vote: New Stablecoins as Payment Options

Ambire AdEx is holding a governance vote to introduce new stablecoins (USDC, USDT, and BUSD) as payment options. This move, sparked by user demand, aims to increase platform flexibility and engagement.

Oct 21, 2022 2 min read