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Veselina Yaneva

Meet AdEx at DappCon Berlin in May ’24

Events

Meet AdEx at DappCon Berlin in May ’24

Learn more about what the AdEx team is up to for Berlin Blockchain Week. We are attending and organising some really cool events and we would love to meet you there!

Apr 18, 2024 3 min read

AdEx announces AI features on its platform

Product Updates Featured

AdEx Embracing AI to Elevate Digital Web3 Advertising

Examine how AdEx intends to incorporate and leverage AI for campaign optimization to advance digital advertising to new heights.

Apr 9, 2024 2 min read

ADX token origins and utility

Product Updates

Origins and Utility of the ADX Token

Explore the origins and utility of the ADX token, which serves to unify different elements of the AdEx platform and plays a central role in shaping the advertising landscape.

Apr 3, 2024 3 min read

AdEx and Ambire allet case study

Case Studies

Case Study: AdEx and Ambire Wallet

Ambire Wallet, a self-custodial smart contract crypto wallet, saw 4,300 new website visitors at an average CPM of $0.34 in just a month. Ambire partnered with AdEx for a test campaign while the advertising network is gearing up for its launch.

Mar 20, 2024 2 min read

AdEx development update - march 2024

Product Updates

Development Update March 2024

As we approach the eagerly awaited launch of AdEx in Q2 of 2024, we're excited to share an update on our recent advancements.

Mar 6, 2024 3 min read

AdEx introduces its crypto ambassadors program

Product Updates

The AdEx Ambassadors Program Is Here

Announcing the AdEx Ambassadors program - an opportunity for like-minded individuals to join us in revolutionizing the advertising industry and expanding the AdEx ecosystem.

Feb 21, 2024 2 min read

AdEx announces the integration of Epom's SSP

Partnerships

AdEx Partners with Epom SSP

AdEx and Epom's strategic alliance marks a new era in Web3 advertising, bringing together the best of Web2 and Web3 advertising technologies.

Feb 7, 2024 2 min read

AdEx governance vote results

Governance

Governance Proposal Results: Halving of Rewards Approved

Following the most recent governance vote, the AdEx community has opted to prolong reward distribution by reducing staking rewards by half.

Feb 1, 2024 1 min read

Adex announces AdEx ZK, a zero-knowledge targeting engine poised to revolutionize digital advertisin

Product Updates Featured

AdEx Introduces a Zero Knowledge Targeting Engine

AdEx announces a zero-knowledge targeting engine that is pivotal in the AdEx platform. Addressing concerns about user privacy, reliance on cookies, and lack of user engagement, AdEx ZK is a comprehensive solution to key challenges in the digital advertising landscape.

Jan 23, 2024 2 min read

AdEx governance proposal for halving rewards for a longer period

Governance

Governance Proposal: Halving Staking Rewards for Extended Distribution Period

AdEx community decides to halve the rewards with a lower APY rate for 12 months or keep the current APY for an additional 5.

Jan 17, 2024 2 min read

AdEx DSP integrates Eskimi SSP

Partnerships

AdEx Teams Up with Eskimi SSP

Exciting news unfolds as AdEx unveils a strategic collaboration with Eskimi, a prominent Supply-Side Platform (SSP). This partnership is a key milestone in our dedication to extending Web3 advertisers' reach to a previously untapped audience.

Jan 11, 2024 2 min read

AdEx roadmap for 2024

Product Updates Featured

AdEx 2024 Roadmap

The AdEx's 2024 roadmap outlines major milestones, including the launch of the new AdEx platform, AI-powered campaign optimization R&D, introducing Zero-knowledge privacy-preserving targeting engine, enhanced ADX staking, and the formation of key partnerships.

Dec 20, 2023 5 min read

AdEx in 2023: A Year of Evolution

Product Updates

AdEx in 2023: A Year of Evolution

In 2023, AdEx redefined Web3 advertising with strategic moves like becoming a demand-side platform, extending ADX staking rewards, updating the platform's UI, and collaborating with major SSPs to offer diverse ad spaces.

Dec 14, 2023 4 min read

Development Updatе: AdEx v5 Smart Contracts Launch

Product Updates

Development Updatе: AdEx v5 Smart Contracts Launch

As we gear up for the big launch of the AdEx platform in early 2024, we're excited to provide you with our final development update for this year! In the upcoming version, AdEx protocol v5 introduces significant advancements, particularly in smart contracts and utilizing the innovative OUTPACE technology. This development

Dec 6, 2023 3 min read

AdEx development update cover image

Product Updates

AdEx Development Update October 2023

Explore the advancements in the AdEx platform development as we transition towards becoming a demand side platform and working with programmatic ads.

Oct 17, 2023 2 min read

Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences

Insights

Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences

Discover the importance of connecting with untapped user audiences for Web3 projects and learn more about how AdEx is addressing the ad limitations imposed by conventional platforms like Facebook and Google.

Sep 26, 2023 4 min read

The Strategic Repositioning of AdEx: A Spotlight on Advertisers

Product Updates

The Strategic Repositioning of AdEx: A Spotlight on Advertisers

Within this article, we will explore the strategic decision we've made to transition into a demand-side platform (DSP) and delve into the various transformations accompanying this decision.

Aug 29, 2023 4 min read