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AdEx Platform for Advertisers

Pay for real traffic only

No one wants to pay for fake traffic, yet the ad industry is losing billions annually. AdEx fights ad fraud by introducing real time reporting and tools for limiting low quality traffic, and lowers ad costs by removing middlemen.

Know what’s going on 24/7

Real-time transparent reporting and cost analysis

On our platform advertisers can monitor their advertising’ stats 24/7 and can spot suspicious or low quality traffic before it’s too late. While we can’t guarantee traffic will always be good, we give you the tools to spot problems and avoid low-quality traffic....

Optimize your advertising budget

No minimum deposit, no third party fees

We don’t want you to pay unnecessary fees only to be on our platform, or for someone to run your ads. Better invest your money in your ads and make the most of it. The only fees you’ll ever pay on the platform are for validators - making sure that the impressions you paid for were real and ads were served....

Target and shoot

CPM pricing model, custom targeting, click count

The AdEx platform allows you to pay by impressions (CPM). Additionally you can track custom events such as clicks or even custom conversions. You can target users by location, age, sex and affinity categories. The more publishers adopt the platform, the more refined targeting and custom tags options you will be able to take advantage of....

Let header bidding do the rest

Ad auctions on the AdEx platform are executed via header bidding

Header bidding is the process of pulling all the bids in the browser, evaluating them and then sending the preferred bids to the ad exchange. In AdEx, there is no classic ad exchange, but what we do is even more convenient: we pull all information about campaigns and bids in the browser, and directly select the bid depending on what we know about the user, therefore implementing targeting without revealing the user’s profile....

Forget about bad traffic

Thanks to whitelisting and blacklisting

To further protect advertisers from spending money for nothing, whenever we spot users generating presumably bad traffic, we “blacklist” them and all the impressions they try to generate are neglected. Similarly, we whitelist all user identities generating valid traffic....

AdEx Network News and Insights

This is the AdEx Blog

Why Are Private Marketplaces (PMPs) so hot right now?

And is AdEx Network a sort of a PMP?...

Cointelligence Integrates AdEx Ads

Advertisers can now reach a finely-targeted audience of crypto and blockchain enthusiasts....

Header Bidding & AdEx: A Quick Intro

You may have heard about header bidding — but do you know exactly what it does and why we use it? We’re here to explain....

Ad Fraud and AdEx

With 30-50% lost to ad fraud globally, online advertising has become a wasteful, broken ecosystem. We’re actively working to fix it....

Why We Use Contextual Targeting

We are working towards a better, more efficient and ethical advertising ecosystem. One way we do this is through contextual targeting....

Case study: AdEx and NordVPN

NordVPN shares the results they achieved by running advertising campaigns on AdEx....

Too good to be true? Let us show you…

AdEx is a trust-minimized protocol for digital advertising aiming at disrupting the existing online advertising landscape and address its significant problems: advertising fraud, privacy and consent to receiving sponsored messages, etc.

Email: [email protected]

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