AdEx Platform for Advertisers
Pay for real traffic only
No one wants to pay for fake traffic, yet the ad industry is losing billions annually. AdEx fights ad fraud by introducing real time reporting and tools for limiting low quality traffic, and lowers ad costs by removing middlemen.
Know what’s going on 24/7
Know how your ads are performing with real-time reporting
On our platform advertisers can monitor their advertising’ stats 24/7 and can spot suspicious or low quality traffic before it’s too late. While we can’t guarantee traffic will always be good, we give you the tools to spot problems and avoid low-quality traffic.
Optimize your advertising budget
No middlemen, no fake reports, better traffic
We don’t want you to pay unnecessary fees only to be on our platform, or for someone to run your ads. Better invest your money in your ads and make the most of it. The only fees you’ll ever pay on the platform are for validators - making sure that the impressions you paid for were real and ads were served.
Target and shoot
Create campaigns that convert
The AdEx platform allows you to pay by impressions (CPM). Additionally you can track custom events such as clicks or even custom conversions. You can target users by location, age, sex and affinity categories. The more publishers adopt the platform, the more refined targeting and custom tags options you will be able to take advantage of.
Let header bidding do the rest
Ad auctions on the AdEx platform are executed via header bidding
Header bidding is the process of pulling all the bids in the browser, evaluating them and then sending the preferred bids to the ad exchange. In AdEx, there is no classic ad exchange, but what we do is even more convenient: we pull all information about campaigns and bids in the browser, and directly select the bid depending on what we know about the user, therefore implementing targeting without revealing the user’s profile.
Forget about bad traffic
Thanks to whitelisting and blacklisting
To further protect advertisers from spending money for nothing, whenever we spot users generating presumably bad traffic, we “blacklist” them and all the impressions they try to generate are neglected. Similarly, we whitelist all user identities generating valid traffic.