Secure & transparent
Or, simply put, The AdEx Platform
Transparent ad network
No place for false reporting and ad fraud
We created the AdEx protocol as an open-source, transparent and fraud-proof alternative to traditional ad networks. By introducing real-time tracking and reporting directly accessible to each advertiser and publisher, and dropping the need for most intermediaries, we reduced the ability for anyone on the network to report wrong data and make advantage of unnecessary fees and fake traffic....
We don’t keep user data on our platform
Privacy of end users is protected by having all of the information that the system learns about them stored only in their own browser’s local storage by our AdView manager - the AdEx software that runs in the users’ browsers. The Adview manager is designed in a way that it may learn about the user, but keep that information locally and never reveal it to anyone or anything. Again for privacy concerns we prefer the targeting to be contextual - target users based on the websites they visit, instead of creepily tracking their behavior....
Supported ad formats
We support 10 of the most popular formats for display advertising, accounting for more than 85% of all the display ads served.
AdEx is a member of IAB’s TechLab
We are a contributor to the Blockchain Working Group
In our effort to disrupt and reshape the current state of the digital marketing industry, we have joined forces with the members of IAB Tech Lab’s Blockchain Working Group. AdEx joined a stellar list of companies and experts participating in the group. Among them are Adobe, IBM, MetaX, Amazon, BuzzFeed, Google, Nielsen, Twitter, Publicis Groupe, Papyrus, Shazam and many others....