Insights Unlocking an Untapped Audience: Connecting Web3 Enterprises and Web2 Audiences Discover the importance of connecting with untapped user audiences for Web3 projects and learn more about how AdEx is addressing the ad limitations imposed by conventional platforms like Facebook and Google. Read more Sep 26, 2023 4 min read
Insights How Does AdEx Leverage Account Abstraction In this article, we will look at how we are using Account Abstraction in AdEx - an advertising network bridging Web2 customers to Web3. Read more Sep 12, 2023 3 min read
Insights AdEx: A Journey into the Origins and Evolution of a Web3 Advertising Platform In this article we will look into the story of how AdEx came to be and what the future holds. Read more Aug 14, 2023 4 min read
Learn Most common types of ad fraud that appear on new ad networks This article explores common types of ad fraud that appear on new ad networks, including bot traffic, traffic miners, and autosurfers. It also discusses how AdEx has developed mechanisms to detect and mitigate such fraudulent activities, ensuring high-quality, genuine traffic for advertisers. Read more Jun 3, 2020 4 min read
Product Updates How we built the largest payment channel network on Ethereum Learn how AdEx, with over 9 million transactions, became the largest payment channel network on Ethereum. Read more Dec 12, 2019 7 min read
Insights Advertising Is Dead, Long Live Advertising This article discusses the transformation of advertising and how AdEx is playing a role in this evolution with its innovative solutions. Read more Sep 24, 2019 4 min read
Insights Is “privacy” the word of 2019? Amid privacy concerns, AdEx examines the growing importance of user data privacy. Discussing how brands and ad networks adapt, it also outlines AdEx's commitment to creating an ethical ad network. Read more May 15, 2019 5 min read
Insights 2019 in digital marketing — soaring digital spending, privacy concerns, blockchain getting real In 2019, digital ad spending surpassed traditional for the first time. Amid privacy concerns and the rise of blockchain, the landscape of digital marketing is evolving. Discover key trends and insights. Read more Apr 3, 2019 5 min read
Insights How AdEx Prevents Ad Fraud AdEx tackles ad fraud using transparency, decentralization, and traditional methods, including click fraud prevention via throttling, IP-based blacklists, and cryptography-based solutions under development. Read more Apr 24, 2018 2 min read
Insights The biggest online advertising fraud in history, and how blockchain can make ad fraud history The Methbot operation, the largest instance of digital advertising fraud, reveals the need for disruption in the ad industry. Blockchain-based ad networks like AdEx could be the solution. Read more Jun 21, 2017 4 min read
