The AdEx Blog

Governance Featured

Governance Proposal: Staking Migration

With the launch of AdEx AURA, $ADX is gaining powerful new utilities - and that calls for a fresh take on staking. In this article, we outline our vision for a unified staking mechanism that brings together all protocol revenue and rewards into a single pool.

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May 5, 2025 2 min read

Product Updates Featured

AdEx Staking: A New Chapter of ADX Token Economics & Staking Migration

Discover the newly proposed ADX staking mechanism and the upcoming changes to ADX token economics, following the announcement of AURA.

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Apr 30, 2025 4 min read

Product Updates Featured

Diving Into the AdEx AURA Vision

Learn more about AURA - your AI-native Web3 sidekick. In this post, we break down its core use cases, how it fits into the bigger development roadmap, and how the ADX token powers trust, utility, and access across the ecosystem.

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Apr 24, 2025 4 min read

Promotions

Join the AdEx Zealy Sprint & Earn Rewards!

The AdEx Zealy Sprint is live! From February 27 to March 13, 2025, dive into exciting quests, earn XP, and help spread the word about AdEx AURA - all while competing for awesome rewards!

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Feb 27, 2025 1 min read

Product Updates Featured

AdEx AURA 2025 Roadmap

Following the announcement of AdEx AURA, the next-level AI agent designed to help users make smarter decisions, we are now outlining the key milestones for 2025. These include releasing a prototype, adding real-time insights, and introducing a fully operational AI agent! Read on to learn more!

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Jan 29, 2025 3 min read

Governance

Governance Proposal: Halve Staking Rewards

A governance proposal to reduce the AdEx Staking Pool rewards by half is under vote. This change aims to sustain the rewards boost while enhancing the earnings generated by the AdEx platform.

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Jan 17, 2025 2 min read

Product Updates Featured

Introducing AdEx AURA: An AI-Powered Onchain Activity Analyzer

We're introducing AdEx AURA - the first in a new suite of products designed to enhance user experiences in Web3. With AdEx AURA we are marking the first step in expanding AdEx beyond an advertising platform toward a broader and more versatile ecosystem.

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Dec 23, 2024 3 min read

Product Updates Featured

AdEx in 2024: Setting the Stage for the Next Big Leap

Explore the key milestones AdEx achieved in 2024, including the relaunch of the AdEx platform, the development of cutting-edge technology, hosting three impactful Web3 marketing events, updating our staking portal, and making significant progress in strengthening the AdEx ecosystem.

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Dec 6, 2024 6 min read

Events

Web3 Marketers Summit at Devcon7 SEA: Recap

AdEx hosted its fourth marketing-focused event at Devcon7 SEA—the Web3 Marketers Summit. Discover how the summit unfolded, explore the engaging talks, and dive into the key takeaways from the discussions.

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Nov 21, 2024 6 min read

Events

AdEx is Organising a Web3 Marketers Summit at Devcon7 SEA

AdEx is hosting an exciting half-day summit focused on Web3 marketing, packed with expert insights, actionable takeaways, and great networking opportunities. Don’t miss the Web3 Marketers Summit on November 11, 2024, at the stunning Oriental Residence in Bangkok, right in the heart of Devcon week!

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Nov 6, 2024 7 min read

Learn

Creating the Best Campaign Creatives for Display Ads: Planning and Copywriting

This article covers the essential elements of planning and copywriting for display ad creatives, ensuring your messaging is clear, compelling, and aligned with campaign goals. Learn how to craft ads that effectively drive results.

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Oct 16, 2024 7 min read

Product Updates

How to Optimize Ad Campaigns on AdEx

In this article we explore how advertisers can leverage key metrics like impressions, CTR, and conversion rates to refine their strategies on the AdEx platform. We provide insights into the significance of audience analysis, ad placement optimization, and real-time performance tracking.

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Oct 2, 2024 5 min read

Product Updates

ADX Staking: Everything You Need to Know

Learn all you need to know about ADX staking in this guide: what it is, how it started, what benefits it has and more!

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Sep 18, 2024 5 min read

Product Updates

AdEx Development Update August 2024

Discover what AdEx has been focusing on since the launch of its ad platform in June 2024, including the enhancement of both front-end and back-end systems, onboarding of new clients, and exploring opportunities in the AI space.

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Aug 28, 2024 3 min read

Case Studies

Case Study: AdEx and Stremio

This case study examines Stremio's A/B testing of its redesigned homepage using AdEx ad campaigns. By comparing two variations with different CTA button sizes and colors, the study demonstrates how subtle design changes can significantly impact conversion rates.

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Aug 14, 2024 3 min read

Product Updates

AdEx Staking Portal Gets a New Look

The AdEx Staking Portal, a cornerstone of the AdEx ecosystem, has received a fresh new look, and we're thrilled to share it with you! This redesign goes beyond aesthetics, reflecting our commitment to improving user experience and ensuring our services are smoother and more user-friendly.

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Aug 5, 2024 3 min read

Case Studies

Case Study: AdEx and BitStarz

This case study examines the BitStarz ad campaign, highlighting its strategy and results in targeting the gaming and entertainment industries. The campaign achieved high engagement rates and demonstrated AdEx's effectiveness in providing advertising opportunities for the gambling sector.

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Jul 26, 2024 2 min read

Case Studies

Case Study: AdEx and CEX.IO

In this case study, we analyze the display ad campaign for CEX.IO and cover the approach and outcomes of targeting personal finance and investment sectors. With a 2000 USDC budget, the campaign achieved high engagement rates and demonstrated the cost-effectiveness of in-app advertising.

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Jul 17, 2024 2 min read