AdEx Joins the Digital Future Council

Posted by AdEx on June 26th, 2018

The Digital Future Council is a think tank established by a group of prominent leaders across the creative industries for the purpose of bridging the widening gap between media, advertising and technology. Its main goal will be helping marketers and ad executives navigate the world of emerging tech and help technological advancements and innovation adoption by the advertising industry.

As a founding member of the think tank, our CEO Ivo Georgiev finds himself in stellar company. Other founding members include top-level executives at GoDaddy, LEGO, Refinery29, Warner Bros., Havas, CNN, Sony Music, Spotify, Universal, IBM, National Geographic, eBay, etc. You can see the full list of members on the Digital Future Council website.

This newly-formed community will be meeting for quarterly events hosted around the globe. Each of these events will be focused on a different emerging technology.

Industry leaders gathered in Cannes to discuss blockchain and advertising Industry leaders gathered in Cannes to discuss blockchain and advertising

The first such meeting took part in Cannes during the international Cannes Lions International Festival of Creativity. The meetup topic was blockchain, and attendees had a chance to spark meaningful discussion and productive debates over the applicability of blockchain to ad tech.

Snapshot of the Digital Future Council’s first meetup in Cannes Snapshot of the Digital Future Council’s first meetup in Cannes

“I am very impressed by the format of the Digital Future Council gathering that just took place in Cannes. These town-hall meetings in a relaxed environment encourage people to have meaningful discussions that drive action and actual results.” said Ivo Georgiev.

“There is a lot of misconception surrounding blockchain technology and especially its use by advertising and marketing professionals, so we surely had a lot to talk about,” Georgiev added.

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